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"• The greatest Sales Strategy in the world: don't tell me how good you make it; tell me how it makes me when I use it."

Leo Burnett

"Doing business without advertising is like winking at a girl in the dark: you know what you are doing, but nobody else does."

Steuart Henderson Britt, advertising consultant, 1970

"There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone."

Fairfax Cone

"Early to bed, early to rise, work like hell and advertise ... "

Ted Turner

"If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language in which they think.

David Oglivy

"Learn the rules. Then learn how to change them, and get others to follow."

Heidi Minx, President, Franky & Minx, Inc.

"Worry not that no one knows of you; seek to be worth knowing."

Confucius